Dragonfly is Drexel University’s largest annual student-organized concert, hosted by the Dragon Music Collective in collaboration with the Campus Activities Board. Every year, our organization is tasked with finding artists to perform and creating a whole new brand for the event. This year’s lineup featured Rico Nasty, CupcakKe, and our student opener, Til the AM, and the concert drew 2,500 attendees.

As part of the graphic design team, I helped create the full branding package, including the logo, typography, color palette, and textures, designed to build a cohesive brand across all of our social platforms and promotional materials. I collaborated with designers Lexy Meyers and Janyra Santos, who led the logo, branding package, and main poster. I assisted on all parts of the process and all promotional materials, and I was the lead designer for merchandise and for the motion graphics displayed on screens in the venue. I also designed specific social media rollouts. All materials were made in Canva and Adobe Photoshop.